Dare we call this an effort to put lipstick on a pig? Or perhaps, more accurately, lipstick on a pitbull.
Clearly stung by charges that Keith Olbermann is an over-the-top ideological bomb thrower (a charge made by MSNBC's own Donny Deutsch, incidentally), MSNBC has launched a makeover of Olbermann with three promos featuring the host himself speaking directly to camera selling viewers on the virtues of his show.
Olbermann tells viewers his show is meant to "illuminate" not to "throw off heat" and that it means to "add to your knowledge" of a given subject. Olbermann also tries to take the edge off his "Worst Persons in the World" feature, saying it's not meant to be a mean-spirited ad hominem thing, but rather an effort to "blow raspberries" at people in the spirit of an old George Carlin joke.
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