A new poll from Gallup shows that perhaps the GOP image hasn't hit bottom yet:

The Republican Party's image has gone from bad to worse over the past month, as only 34% of Americans in a Nov. 13-16 Gallup Poll say they have a favorable view of the party, down from 40% in mid-October. The 61% now holding an unfavorable view of the GOP is the highest Gallup has recorded for that party since the measure was established in 1992.

By contrast, the public's views of the Democratic Party remain as positive after the election as they were just prior to it. More than half of Americans, 55%, currently hold a favorable view of the Democratic Party and only 39% an unfavorable view, highly typical of views toward the Democrats all year.

So the question then is: What must the GOP do?

Most rank-and-file Republicans (59%) want to see the party move in a more conservative direction and another 28% want it to remain about the same. Only 12% would prefer to see the Republican Party become less conservative....

But right now, independents are not offering any clear guidance about what they want from Republicans. About a third say the party should become more conservative, an equal percentage say it should become less conservative, and just under one-quarter say it should stay the same.

GOP to independents: Gee, thanks.

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