The McCain campaign emails out news that they will be airing an "historic" ad tonight around the time of Obama's speech, along with this transcript from Morning Joe:

MIKA BRZEZINSKI: Apparently the McCain campaign has an ad rolling out tonight. What's it about?

JILL HAZELBAKER: Well, Mika, this is a historic ad. I think this is the first of its kind. Senator McCain is going to speak direct to camera to Barack Obama. I'm not going to give away many more details than that. But suffice to say it's going to be a very exciting ad, and I think it's going to get a lot of attention.

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BRZEZINSKI: Jill, you've got to give us more on this ad. He's speaking directly to camera, John McCain is to Barack Obama. If you say there's news here, what's the news?

HAZELBAKER: Well, I'm going to keep a lid on it. But I think it's newsworthy to note that Senator McCain is going to have an ad that's going to air in battleground states around the time that Senator Obama is speaking tonight. And he's going to be talking directly to his opponent. So, I'm going to leave it there, but it's going be very exciting and a lot of people are going to focus on it.

A most interesting approach. At the very least, it helps get McCain in the mix of todays cable chatter.