Hey, It's Endive, Not Arugula!

A bit of detail from the pool report of Obama's star-studded Hollywood fundraiser yesterday:

Donors sipped wine and bottled water. Waiters wearing black vests, white shirts and black ties served hors d'oeuvres: endive spears of brie, toasted almonds and truffle oil; tuna tartare with passion fruit ponzu and macadamia nut on wonton crisp; beef short rib skewers with Asian flavors.

Clearly, one of Obama's potential vulnerabilities as a candidate is the image that he's an elitist who is "out of touch" with working class America. This is an angle Republicans are keen to exploit, as we saw with Karl Rove test-driving the "coolly arrogant" country club line just this week. And though Maureen Dowd is confident Republicans won't be able to get away with it, even the tiniest details like the ones from the pool report help feed the narrative, as you can only imagine how a beer-drinking, blue-collar Democrat in Ohio might react to news that Obama was hanging out "sipping wine and eating endive spears of brie" with Hollywood liberals.

My point isn't that Obama has to go to mega-fundraisers where rich activists are paying $2,300 a piece and serve them burgers and dawgs. But if I was advising the Obama campiagn - a group that seems to be quite serious and disciplined about managing their candidate's image - I'd make sure that for every story that ran with details of glitzy, wine and brie fundraisers, there would be two stories in the news showing Obama eating burgers and dawgs with ordinary folks in places like Ohio and Michigan.

Those events won't raise $4 million a pop, of course. But, then again, lack of money isn't Obama's biggest potential problem this November.

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