Because we don't receive the dead tree edition of the Wall Street Journal, we somehow missed them fronting this article today on the investment potential that is beer pong:

These guys aren't exactly Steve Jobs and Bill Gates. But Messrs. Wright and Johnson, both 22 years old, are part of a new wave of young people trying to make money tapping into their peers' devotion to beer pong, a cross between ping-pong and beer chugging. As beer-pong season hits a peak with the start of the school year, these beer-pong entrepreneurs are running tournaments and peddling customized beer-pong tables, balls and apparel.

And, for those of you new to the sport and hoping to get in on the ground floor with a key investment, the Journal includes a handy graphic:

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